Insights
Regulatory updates, compliance guidance, and practical advice for Australian health marketing teams.
The practical guide to the Therapeutic Goods Advertising Code 2021 (2026)
How the Therapeutic Goods Advertising Code 2021 applies to supplements and other therapeutic goods: accuracy, mandatory statements, testimonials and more.
The complete guide to advertising higher risk non-surgical cosmetic procedures in Australia (2026)
Since 2 September 2025, a dedicated Ahpra guideline governs advertising of higher risk non-surgical cosmetic procedures — prohibiting testimonials outright, imposing five cumulative conditions on before-and-after imagery, and banning influencer arrangements. A second regulator applies at the same time.
The complete guide to advertising compliance for naturopaths, herbalists, nutritionists, and allied health practitioners in Australia (2026)
Regulation, registration, and professional recognition are distinct concepts — and advertising sits at the intersection of all three. Naturopaths, herbalists, and unregistered nutritionists are already governed by advertising rules under Australian Consumer Law, state Codes of Conduct, and professional association guidelines — and the TGA Advertising Code 2021 applies wherever therapeutic goods are recommended.
Pre-publish vs post-publish: why the sequence matters for Australian health marketing compliance
Australian health marketing compliance happens in one of two sequences: before content goes live (pre-publish) or after it goes live (post-publish). The sequence determines whether compliance review prevents an enforcement risk or responds to one that is already open.
The TGA advertising compliance checklist explained — and what Australian health brands use alongside it (2026)
The TGA and AHPRA self-assessment checklists confirm structural compliance — they do not review your actual marketing copy, cover all four frameworks at once, or create an audit record. Here is how to close the gap.
The practical guide to enterprise AI governance for regulated health brands in Australia (2026)
Enterprise AI governance for regulated Australian health brands is a structured operational layer that separates generative content creation from compliance validation. A chat-based AI workflow optimises for one individual, drifts when the model updates, and leaves no audit trail. This guide explains how to build the layer that makes AI use structured, repeatable and trustworthy across a team.
The complete guide to the TGA "overall impression" standard in Australia (2026) — and why a ChatGPT or Claude prompt can't apply it
Can ChatGPT or Claude reliably check TGA advertising compliance? No — not because the models are weak, but because the unit of compliance under Australian regulation is the overall impression a reasonable consumer forms from the whole advertisement. An ad can contain ten individually compliant sentences and still breach the Therapeutic Goods Advertising Code 2021 as a whole.
The Painkiller Paradox: Why "Painkiller" Marketing Copy Creates Regulatory Risk for Australian Health Brands
Australian health brands using high-conviction outcome language face direct regulatory exposure under the TGA Advertising Code 2021, AHPRA Guidelines, and FSANZ Standard 1.2.7 — the stronger the claim, the greater the risk.
TGA releases new guidance on advertising restrictions for prescription medicines: what it means for practitioners and health businesses (2026)
The TGA's June 2026 guidance covers websites, social media, booking systems, price lists, and business names. Cosmetic injectables, weight loss injections, medical cannabis, peptides, IV therapy, and ED medicines are named. Here is what it means.
The practical guide to supplement recommendations in practitioner online programs in Australia (2026)
The level of personalisation you can offer is capped by the level of clinical interaction you have actually completed. Personalised supplement recommendations — including OTC and practitioner-only products — require a consult at the point of recommendation. A questionnaire helps to narrow the funnel, but it does not replace the consult. Practitioners who skip the middle of this process expose themselves to duty of care obligations, TGA advertising breaches, and potential ACL liability.
What the TGA's Compliance Principles for 2026-27 mean for supplement brands and practitioners
Listed medicine advertising is a named TGA priority from 1 January 2026. Priority focus areas are reviewed quarterly. Here is what the new framework means for supplement brand marketing teams and for practitioners who post about therapeutic goods online.
Testimonials, endorsements, and product advertising online: what practitioners can and cannot post (2026)
AHPRA, Schedule 3, TGA s.24, and the ACL all apply simultaneously to practitioner content online. Learn what is prohibited, what is permitted, and where the frameworks overlap.
Therapeutic Goods Advertising Code: 2026 supplement brand guide
What the TGA Advertising Code (Therapeutic Goods Advertising Code 2021) requires of Australian supplement brands, the most common breaches, and how to build a defensible process.
The practical guide to AHPRA-compliant marketing in Australia (2026)
What AHPRA-compliant marketing requires under s.133 of the National Law: testimonials, discounts, claims, images and titles, with practical examples.
Food vs medicine in Australia: when FSANZ ends and TGA begins (2026)
How to determine which regulatory framework applies to your product, and why getting it wrong means applying the wrong compliance rules to your marketing.
TGA and AHPRA enforcement in Australia: what the data tells health marketers (2024–25)
147 TGA infringement notices. 775 AHPRA complaints. 104% increase in two years. What the enforcement data means for your marketing programme.
How to build a marketing compliance audit trail for Australian health brands (2026)
What a compliant audit trail contains, what standard regulators apply when assessing it, and how to build one that operates consistently at scale.
PHI rebates for natural therapies in Australia: what practitioners need to know about advertising compliance and rebate eligibility (2026)
From 1 July 2025, PHI rebates for naturopathy, yoga, pilates, and related modalities are reinstated. PHA's recognition framework requires ACL advertising compliance — making non-compliant advertising a direct risk to rebate eligibility.
The compliance risk most natural medicine practitioners don't see coming: TGA advertising obligations for health professionals (2026)
Any practitioner who shares content about a listed medicine becomes an advertiser under the TGA Code — subject to the same obligations as the brand. Learn what the rules require and how to protect your practice.
The practical guide to online pharmacy advertising compliance in Australia 2025
Online pharmacies must keep product, category and promotional copy within ARTG-approved indications while meeting TGA, AHPRA and Australian Consumer Law requirements.
The practical guide to telehealth advertising compliance in Australia 2025
Telehealth advertising must navigate AHPRA practitioner rules, prescription medicine restrictions and Australian Consumer Law across condition pages, treatment claims and consult funnels.
The practical guide to medical device advertising compliance in Australia 2025
Medical device advertising must match the device’s ARTG-approved intended purpose, classification and evidence while including required warnings and avoiding misleading claims.
Sector Guides
Structured reference guides for regulated Australian health sectors.
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