Health marketing now moves at AI speed. Compliance hasn't kept up.
Chris Sarandis spent seven years inside TGA-regulated health marketing before founding CompliGUARD. He speaks to brands, practitioners and associations about marketing with velocity and staying inside the line — because what this industry publishes is what shapes the choices consumers make.
Chris works at the intersection of AI, healthcare and advertising compliance — part marketer, part AI builder & health-tech futurist. Sessions are shaped to the room, from association keynotes to brand and practitioner workshops, and built around real-world content and scenarios rather than hypotheticals.
AI & THE FUTURE OF HEALTH-TECH
The intersection of AI, healthcare and advertising compliance
Where generative AI, health claims and regulation collide — and what it means for everyone publishing in this industry.
Covers: how AI changed the speed and the risk at once · what happens to health claims inside AI models · the shift from complaint-driven to proactive enforcement · what brands can actually control
THE FOUNDATIONS OF B2B & DTC HEALTH MARKETING
Compliant and compelling: persuasion that stays inside the Code
The marketer's craft of writing copy that converts without crossing the line across TGA · AHPRA · FSANZ · ACCC.
Covers: therapeutic claims and testimonials · before-and-after content · functional testing communications · the traps hiding in an About page · compliant copywriting frameworks
BUSINESS GROWTH
Growth for supplement brands and health practitioners
Why marketing velocity is a growth lever, and how compliance done well protects reputation, registration and revenue at the same time.
Covers: turning compliance into a competitive advantage · trust as a growth engine · protecting your ARTG standing and AHPRA registration · marketing at digital speed without the regulatory risk
AI & AUTOMATION
Automation and AI infrastructure for lean health businesses
How small teams use AI and automation to publish faster and safer — building the infrastructure, not just using the tools.
Covers: AI-assisted content workflows · compliance infrastructure and audit trails · doing more with a small team · practical systems for safer publishing
Speaking Engagements
Upcoming
CONFERENCE·11 November 2026
CMA National Conference
Natural Products, Synthetic Advice: What Happens to Health Claims Inside Generative AI Models
Tracing a health claim from clinical evidence to AI answer — and showing brands what they can control when AI models become the distributor.
With host Vicky Tsoleridis — the compliance risks hiding in plain sight across practitioner websites, social media, Google reviews and emails, and why your About page can quietly become a testimonial. Listeners get two free CompliGUARD reviews; use code OPTIMAL for 50% off the first three months of any paid plan.
Can You Say That? Persuasive Marketing Without Crossing the Line
A live review of member-submitted content, showing how CompliGUARD applies TGA · AHPRA · ACCC advertising requirements to improve real marketing copy. (Available inside the ANTA member portal.)
Available to ANTA members via the member webinar portal.
Podcast·October 2026
Designs for Health
Why AI Has Made Practitioner Compliance Harder, Not Easier
The velocity trap in detail — gifted-product posts that become testimonials, staying inside ARTG indications, talking about conditions without linking claims to products, and a five-step workflow for safer publishing. Listeners get two free reviews; use code DFH for three months at half price.
Before You Hit Publish: A Practitioner's Guide to Creating Compliant Content Online
A 90-minute practical session on common marketing pitfalls, current enforcement priorities, a five-question framework for reviewing content, and how to refine messaging that may not be compliant.
"Thank you for such a comprehensive and informative webinar. I have to admit I had no idea about many of the examples raised about non-compliance."
"That is a timely overview of an important aspect of any media output from my clinic."
"It's all in the wording. An excellent training session on the pitfalls of using a website and social media for your business and great tips on how to word things and stay compliant with the law."
"Very important webinar — so much we need to watch out for, almost too much. Need to start checking everything now."
"This is information that isn't always easy to find and is very helpful, thank you. I teach at Torrens Uni and often talk with students about things like this. There's too much non-compliance in our industry when it comes to marketing and I'm keen to share some of this with my students. Much appreciated."
Work with Chris
Chris speaks to supplement and health brands, practitioner networks, industry associations and conferences across Australia & New Zealand.
Chris speaks from the marketer's perspective with several years inside TGA-regulated health marketing and over a decade working with brands across complementary medicine, FMCG, Retail, Hospitality & Fine Food & Wine Imports